J. Walter Thompson : Advertising America

Off-Campus


The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.

provider
Adam Matthew Digital(Interfaculty Initiative in Information Studies)
access to full text
access
source type
  • Books
  • Scientific/Technological Reports
  • others
subject
Economics & Management & Business, Society & Education, Industry
language
Western language